Urbanization and the growth of connected and autonomous vehicle technologies are fueling a complete transformation of the auto insurance market, something I post about frequently. One facet of this revolution that’s rapidly gaining consumer interest is the push toward Mobility as a Service (MaaS).

In its broadest sense, MaaS is any form of shared mobility that enables individuals to easily plan and pay for transportation across one or more modes of transportation (ride hailing, carsharing, public transportation, etc.) in addition to, or instead of, their own personal vehicle.

In all its forms, the market for MaaS could top $1.8 trillion worldwide by 2032. And it’s easy to see why. Despite recent improvements, sales of personal vehicles in the US and Europe have drifted downward since 2016. At the same time, we’ve seen the meteoric rise of ride sharing services like Waymo, Uber, and Lyft, a category that is expected to grow 18.5% per year worldwide through 2032.

Meanwhile, from Helsinki to Singapore to Honolulu, emerging MaaS platforms provide integrated, seamless mobility experiences, transactions, and, in some cases, even insurance coverage across public and private transport through a single app.

According to Deloitte’s 2025 Global Automotive Consumer Study, vehicle owners ages 18 to 34 worldwide already use a Mobility-as-a-Service solution for 34% of their transportation needs. The growing gig economy, remote working, and accelerating urbanization can only boost this demand.

For insurers, the challenges this revolution represents are exceeded only by the opportunities.

Carriers at a Crossroads: The Pivot from Personal Lines

Deloitte reports that in the US, 44% of consumers ages 18-34 express a willingness to give up personal vehicle ownership altogether in favor of a MaaS solution. In Germany, 1 in 3 consumers in this age group say the same. In China, 54% do.

According to McKinsey, declining auto use or ownership combined with the shift to MaaS and other forms of shared mobility could disrupt as much as 56% of personal lines auto revenues by the end of this decade. But Capgemini estimates that insurance for alternative forms of mobility could increase eightfold and reach 40% of carrier volume by 2030. Unfortunately, only 29% of insurers say they can develop products that adapt to new forms of mobility.

To change that, carriers must enable a whole new level of capabilities for coverage model innovation. For one thing, they’ll need to develop new Mobility-as-a-Service offerings that cover all aspects of mobility journeys across public and private transport instead of just the vehicles used. But what does that mean?

Multimodal Mojo: Covering Mobility as a Service

Whether for personal, commercial, or hybrid use, multimodal coverage models might include coverage for policyholders’ use of their personal, subscribed-to, or on-demand car ride to the train station as part of their morning commute. The train ride into the city. The e-bike ride from the train station to the office. The robotaxi ride for that afternoon meeting with vendors. And the rideshare all the way home after a late-night client event.

According to Capgemini, 42% of policyholders worldwide already want a single policy that covers them irrespective of the mode of transportation. Yet only 33% of insurers currently offer one. Indeed, Tim Papandreou, founder and CEO of Emerging Transport Advisors, believes MaaS will become a consequential part of the insurance industry.

“We’re going to see a lot more flexible, on-demand coverage that spans multiple modes of transport,” he told me in a recent episode of my InsurTalk podcast, adding, “We’re talking about insurance policies that cover the entire journey, end to end. So, it’s not just about the car parked in the garage, it’s about how you use different modes of transport throughout the day.”

This includes multimodal coverage that toggles between personal and commercial auto insurance for policyholders driving their personal vehicle to provide ride-sharing services.

Commercial Lines: Enabling the “Service” in Mobility as a Service

Indeed, beyond hybrid coverage needs and the gig economy, commercial opportunities to support MaaS abound. This includes coverage for new subscription or peer-to-peer car rental services like Zipcar, Getaround, and Sixt, and micro-mobility startups with rapidly growing fleets of e-bikes, e-scooters, quadracycles, and yes, even golf carts run by companies with names like Joyride, Bird, and GoTrax.

In the past year, we’ve seen states make moves to mandate insurance coverage for micro-mobility services. In regions without such requirements, it remains to be seen if individual customers opt for micro-mobility coverage in the same way they might for a rental car. But DoorDash, Amazon, and other companies using micro-mobility for deliveries may be a different matter.

Driving Deeper into MaaS

For a deeper look at these trends and ways carriers can prepare for them, be sure to check out Part One and Part Two of my recent “Status Report on Insuring the Future of Mobility.” And watch the video below to learn about key requirements for operationalizing coverage across mobility ecosystems to master the future of Mobility as a Service.